L.S. Plaut Advertising Post Card

This colorful post card was used as a marketing tool for Plaut’s Department Store. Although, not an actual photograph it is a very accurate depiction based on photographs I have seen. They probably chose an illustration over a photograph because they wanted to showcase all the ways you could get to the store and it was highly unlikely they could have gotten all those trolleys in front of the store  simultaneously. You’ll notice upon careful examination that the trolleys clearly display their destinations. Not so subtle message- you can get here from there. Among the horse drawn wagons and carriages there is an automobile emerging from Cedar Street , a symbol of modernity and progress. All in all a colorful and effective piece of advertising.plaut

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