Whitehead & Hoag “Advertising Novelties of Merit”

This lovely celluloid book mark measures less than 3 1/2 inches in height. It is made of celluloid, a precursor of plastic, that had the color and grain of ivory. Whitehead & Hoag were masters of that medium and made many items from it. The book mark illustrated here was a sample sent to a prospective customer. “Advertising Novelties with Merit”. Indeed !

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